How to Sell Your Health IT Products into Hospitals: Main Takeaways
Here are my 4 key takeaways for Device Manufacturers to sell into Hospitals (excerpted from a recent interview with Steve Carbonara who heads Sales Force Effectiveness at Bard Medical). Know the...
View ArticlePhoneSoap: Consumer Product or Medical Device?
If you saw last Friday’s episode of Shark Tank you know that creators of PhoneSoap Wes Barnes and Dan LaPorte turned down Mark Cuban’s offer of $300K for a 20% stake in their company. The entrepreneurs...
View ArticleFacebook: Social Network or Business Strategy
We’ve all used Facebook at least once in our lives, some people are glued to it, and others can live perfectly without it. By now you’ve probably seen at least 100 different companies you’ve interacted...
View ArticleIncorporating the Future of Mobile Into Your Marketing Strategy
What is your favorite thing about your smartphone; the music, the games, social media, email, camera, or the ability to have all the services you want all on the same device? Whatever benefits you...
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